For the Ascend campaign for the Sweaty Betty x Merrell collaboration, I developed the visual treatment, integrating mountainous imagery and rugged design elements to highlight the collection’s durability and style. I balanced aspirational tones with accessibility, creating visuals that reflected technical excellence while remaining approachable. My work spanned digital assets, ensuring the campaign communicated the collection’s premium quality and empowered women to explore confidently.

Sweaty Betty, Merrell (concept)           
Collab, Digital, Social, OOH, Campaign, Brand. (concept)
2024