The M&S Value Collection showcases our lower price point range of men’s and women’s wear, combining affordability with style. For this campaign, I developed a clean and modern graphic treatment, utilizing varied crops and masking techniques to seamlessly integrate typography into the visuals. This approach ensured the text felt organic and on-brand while adding a contemporary edge for social and digital platforms. The result was a cohesive and visually dynamic campaign that highlighted the collection’s accessibility while maintaining M&S’s trusted quality and design ethos.

Marks and Spencer             
Value Collection, Menswear/Womenswear (Motion)
Motion, Animation, Digital, Social, Campaign. 
2025