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Les Mills Strength Development is a recent innovation designed with Gen Z in mind, blending resistance training and hypertrophy within a group fitness format. The project built upon an existing look and feel but required development and refinement to 'relaunch' the program for a digital audience. 
Les Mills           
Strength Development Launch 2022 GenFit
Social media, Campaign, + LM+ Platform 
(Digital)
AshleyJT WORKS.
London, UK