High Season is our biggest digital campaign opportunity of the year. During this period we see our highest click through and conversion rate of memberships on our Les Mills+ platform. For ‘Who is Les Mills’ I was involved in the art direction, look and feel, and rollout of this campaign. This involved touchpoints across social media, paid advertising, and other digital offerings. This project amounted to a total of 1200+ static assets output. A huge project which proved to be fruitful for the business on a both an international, and local level, gaining just over 6,000 subscribers in the first 30 days of the campaign.

Les Mills           
HIGH SEASON: Who is Les Mills
Paid Social advertising, Social Media, Brand.
International paid social advertising campaign (digital)

Link to campaign video: https://www.youtube.com/watch?v=DZE1L7FAHGk