For Huffer's Seasonal Down Campaign 2020, in collaboration with the Creative Director and my design partner, we developed a fresh look and feel centered around the theme we coined, 'The Home of Down'. As a brand synonymous with down jackets, this concept aimed to reinforce Huffer's position as the go-to for premium outerwear. The campaign spanned across POS, digital assets, billboards, and product applications, including garment designs and tags.
In addition, I designed the yardage print for the hero jacket of the campaign, a ‘digi-camo’ print that became a defining feature of the collection. This campaign was further elevated by an activation in Queenstown, seamlessly integrating the theme into a backdrop known for its rugged beauty, bringing 'The Home of Down' to life in a natural and adventurous setting.
In addition, I designed the yardage print for the hero jacket of the campaign, a ‘digi-camo’ print that became a defining feature of the collection. This campaign was further elevated by an activation in Queenstown, seamlessly integrating the theme into a backdrop known for its rugged beauty, bringing 'The Home of Down' to life in a natural and adventurous setting.
Huffer
HUFFER: The Home Of Down
Campaign, POS, Instore activation, Product, Brand application, Art Direction
2020
HUFFER: The Home Of Down
Campaign, POS, Instore activation, Product, Brand application, Art Direction
2020
