Big and bold, like our reds: The brand identity for Alfred’s Wine Bar draws from the rich heritage of Bethnal Green, blending tradition with modern sophistication. A muted palette reflects the warmth of the wines and the area's cultural depth, while playful iconography nods to the character of the space. Bold sans-serif typography, paired with sleek serif details, creates a balance of heritage and modernity. Collateral, including signage and digital assets, delivers a refined yet approachable look, positioning Alfred’s as a cornerstone for wine lovers in this vibrant East London borough.

Alfred’s Wine Bar             
Brand Identity (concept).
Branding, Print collateral, Digital, Social, hospitality.
2024