MARKS & SPENCER
For Marks & Spencer’s Christmas Womenswear campaign, I developed a clean, contemporary motion treatment that elevated the editorial art direction and e-commerce imagery. Using a mix of grid systems, dynamic crops, and fast-paced video sequencing, I created an engaging flow optimized for social platforms. The approach balanced structure and energy, capturing audience attention while showcasing the range’s styling details with a polished, modern feel.
Marks and Spencer
Womenswear Christmas Treatment (Motion)
Motion, Digital, Social, Campaign, Brand.
2024
Womenswear Christmas Treatment (Motion)
Motion, Digital, Social, Campaign, Brand.
2024
The M&S Value Collection showcases our lower price point range of men’s and women’s wear, combining affordability with style. For this campaign, I developed a clean and modern graphic treatment, utilizing varied crops and masking techniques to seamlessly integrate typography into the visuals. This approach ensured the text felt organic and on-brand while adding a contemporary edge for social and digital platforms. The result was a cohesive and visually dynamic campaign that highlighted the collection’s accessibility while maintaining M&S’s trusted quality and design ethos.
Marks and Spencer
Value Collection, Menswear/Womenswear (Motion)
Motion, Animation, Digital, Social, Campaign.
2025
Value Collection, Menswear/Womenswear (Motion)
Motion, Animation, Digital, Social, Campaign.
2025
For Rosie Huntington-Whiteley’s lingerie collection with Marks & Spencer, I worked on the motion treatment on this project. Shot in wide-angle across LA locations, the footage highlighted the collection’s delicate silhouettes and luxurious details with a clean, cinematic finish. Tailored specifically for digital and social platforms, the campaign seamlessly aligned with Rosie’s personal brand, blending aspirational storytelling with a refined, contemporary edge.
Marks and Spencer
Rosie Huntington Whiteley - Contour Collection (Motion)
Motion, Digital, Social, Campaign.
2025
Rosie Huntington Whiteley - Contour Collection (Motion)
Motion, Digital, Social, Campaign.
2025
BRAND IDENTITY